Content and copywriting

Creating the kind of content and copywriting style that’s right for your business is fundamental to communicating successfully with customers. Yet, two major stumbling blocks for businesses are knowing what to communicate and then, finding the time and energy to do it.

‘Content and copywriting’ are often interchangeable terms. Personally, I think it helps to see them as related but performing different functions. Content is the overall, generic term for what you want to communicate – words, images, video footage, etc. Copywriting, on the other hand, is the actual choice of words and style of writing. This helps define the personality behind your brand, differentiating you from your competitors.

That pretty much explains what Parachute Communication is all about. I can spend time with you to understand your business and what you should be saying (creating the content strategy in other words). Then, I can do the copywriting – for websites, email campaigns, social media, blogs, video, ads, presentations, print, etc. Whatever’s right for your business.

Content and copywriting with a purpose

Your content should draw attention to what’s important about your business and achieve these 5 things:

1. Grab attention in the first place
2. Satisfy and justify that interest
3. Encourage people to buy
4. Motivate them to spread (good) words about you
5. Get them coming back for more

The Brand Behind the Content and the Copy

I’m based in Hertfordshire but my clients are located in various parts of the UK. They work in a range of industries too – from software and legal services to dental and tuition. What they have in common is a passion for what they do. And that’s what I set out to capture.