About Susanna Orchard

I’m a copywriter and it’s a job I love. Believe me, I know how fortunate I am to be doing something that I enjoy: getting to know a client and their business, then writing about them so other people get to hear about them too.

I started out as a junior in a promotions agency, writing for international food and wine clients based in the UK. Design and PR agency experience followed where my clients ranged from ball-bearing manufacturers to Transport for London. I’ve also worked ‘client side’, notably for the London Borough of Ealing as their environmental campaigns officer.

Copywriting is hard work with added deadlines. It’s also fascinating and it’s introduced me to the bigger marketing and communication world. I also spotted very quickly that a fascinating story lies at the core of every business. As a copywriter with a PR background, I know the value of powerful content.

Parachute Communication

Why ‘Parachute’? Because my experience and skill as a content creator and copywriter means I’m ‘packed and ready’ to grasp the essence of a business, and help them communicate with a purpose.

I created Parachute Communication in 2012, offering copywriting and content creation services to a broad client base. As ‘Parachute’ I quickly understand and communicate what makes a business tick, and that’s the key to great content.

99% of my copywriting is digital but content creation is critical to all forms of communication. I’m on a mission to demonstrate how content creation should never be left to chance. Its value lies in authenticity: reflecting your business and engaging your target audience. As a copywriter with a PR background, I’m also very focused on reputation – how to protect and enhance it successfully.

I feel privileged to work with lots of very talented and dedicated people – both clients and colleagues. In particular I’m very pleased to be part of seo-training-online, owned by Graham Childs and Mick Holloway.

Art and karate

Apart from copywriting, my interests are literature and art. I have a degree in English and Visual Arts, and can often be found messing about with ceramics, photography and print making.

My other great love is Shotokan karate. I started way back in my 20s, followed by a gap of some few years. I came back in 2016 and am now a happy and involved member of Harpenden JKA Karate Club owned by my dear friend Sensei Miranda Giles. I’m proud to be an instructor at the club as well as a student working my way up the dan grades.