WITH A PR BACKGROUND
Susanna Orchard, owner of Parachute Communication
Why ‘Parachute Communication’?
Because I’m packed and ready to go. I can jump into a business, quickly understand what matters and how to create content that starts and maintains a valuable relationship. And, thanks to Jo Risley, I now have a logo with a parachute that doesn’t look like something from WWII.
What were your school essays like?
Excellent. My dad wrote them – when I was 5 years old, that is. I went on to write all the words for my A levels and English degree, however.
Do you listen to music while you write?
Yes, BBC 6 Music, unless I’ve got writer’s block. Then it’s silence until the cloud passes. I sometimes have Radio 4 on in the kitchen to give me ideas for content while I’m sneaking a snack.
Tweeters who lighten the day?
Writers of note
Sally Wainwright (for scripts that are both recognisable and jaw-dropping), Bill Bryson (for his love of the British and his increasingly irascible temperament), my mate Annie Freud’s poetry.
Dara O’Briain, Peter Kay and Holly Walsh.
Least favourite phrase
‘Back in the day’ (often used by people under 30 for something that happened last week).