Why ‘Parachute Communication’?

Because I’m packed and ready to go. I can jump into a business, quickly understand what matters and how to create content that starts and maintains a valuable relationship. And, thanks to Jo Risley, I now have a logo with a parachute that doesn’t look like something from WWII.

What were your school essays like?

Excellent. My dad wrote them – when I was 5 years old, that is. I went on to write all the words for my A levels and English degree, however.

Do you listen to music while you write?

Yes, BBC 6 Music, unless I’ve got writer’s block. Then it’s silence until the cloud passes. I sometimes have Radio 4 on in the kitchen to give me ideas for content while I’m sneaking a snack.

Tweeters who lighten the day?

@BritishLogic, @NorthernerLogic, @VictoriaQOTD, @daraobriain, @gracedent, @Alan_Measles‏

Writers of note

Sally Wainwright (for scripts that are both recognisable and jaw-dropping), Bill Bryson (for his love of the British and his increasingly irascible temperament), my mate Annie Freud’s poetry.

Comedy heroes

Dara O’Briain, Peter Kay and Holly Walsh.

Other obsessions

Harpenden JKA, Fish Pye Pottery in St Ives, coffee (proper), chocolate (any), whichever car I’m driving currently, The Pudding Stop

Least favourite phrase

‘Back in the day’ (often used by people under 30 for something that happened last week).