Blog, Content, Copywriting, Uncategorised
Can you use AI to create content? Yes, of course you can. But the real question is: can AI create your authentic content? Only if you brief it properly. After all, AI isn’t clairvoyant. Authenticity; that’s what matters. This article isn’t an anti-AI rant. Far from...
Blog, Content, Digital marketing
I’ve created a course to demystify content. Content Simplified is designed to help businesses improve their digital performance because good content is vital to getting business through the door. Algorithms are increasingly seeking out authentic and original content...
Blog, Communicate regularly, Content, Digital marketing
There’s an art to creating regular content. I’m talking about the kind of content that Google ranks highly simply because people read it and share it. Content that leads them to spend more time on your website, interacting with you and others on social...
Blog, Content, Target audience
Is your content targeting customers? I mean your real, specific customers? Targeting has always been important and, naturally, it revolves round what you say and write and show. However, in the ‘excitement’ of setting up and using the many shiny digital...
Blog, Brand development, Content, Target audience
I know it seems a weird question but is your brand getting in the way of you doing business? As a copywriter I can so easily fall into writing about The Brand, an idea of a business. Brands can be lovingly built up but, sometimes, bear little or no relation to the...
Blog, Brand reputation, Content, Digital marketing, Target audience
Your business won’t make a success of digital marketing until you get your head round content. Not any old generic content – content that’s specific to you and your world. I would say this because I’m a copywriter (‘content...
