Blog, Brand reputation, Content
If you get business via referrals and recommendations, then Word of Mouth Marketing (WOMM) is working. Congratulations, your customers are so pleased with what you do that they’ve told other people about you. You are managing what’s being said about your business...
Blog, Brand reputation, Content, Digital marketing, Target audience
Your business won’t make a success of digital marketing until you get your head round content. Not any old generic content – content that’s specific to you and your world. I would say this because I’m a copywriter (‘content...
Communicate regularly, Blog, Brand reputation, Content
Unless you like writing blogs and posting on social media, communication is probably not a priority for you. A task – any task – that doesn’t directly earn a fee or any income is never going to be a priority. After all, bookkeeping only gets pole...
