Blog, Content, Digital marketing
I’ve created a course to demystify content. Content Simplified is designed to help businesses improve their digital performance because good content is vital to getting business through the door. Algorithms are increasingly seeking out authentic and original content...
Blog, Communicate regularly, Content, Digital marketing
There’s an art to creating regular content. I’m talking about the kind of content that Google ranks highly simply because people read it and share it. Content that leads them to spend more time on your website, interacting with you and others on social...
Blog, Brand reputation, Content, Digital marketing, Target audience
Your business won’t make a success of digital marketing until you get your head round content. Not any old generic content – content that’s specific to you and your world. I would say this because I’m a copywriter (‘content...
