Blog, Content, Target audience
Is your content targeting customers? I mean your real, specific customers? Targeting has always been important and, naturally, it revolves round what you say and write and show. However, in the ‘excitement’ of setting up and using the many shiny digital...
Blog, Brand development, Content, Target audience
I know it seems a weird question but is your brand getting in the way of you doing business? As a copywriter I can so easily fall into writing about The Brand, an idea of a business. Brands can be lovingly built up but, sometimes, bear little or no relation to the...
Blog, Brand reputation, Content, Digital marketing, Target audience
Your business won’t make a success of digital marketing until you get your head round content. Not any old generic content – content that’s specific to you and your world. I would say this because I’m a copywriter (‘content...
