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Scalable content creation for in-house teams and sole traders alike
Scalable Content Creation
Content planning first. Then clear, relevant communication follows.
Whether you want me to take charge of your content and copywriting, work alongside you, or simply point you in the right direction, the choice is yours. This scalable content creation so it works for in-house teams and sole traders alike.
The Process
The process is the same, however you choose to work with me. Think of it in terms of a kitchen with content as the raw ingredients, the recipes, the knowledge. Copywriting represents the individual meals you create. Each meal is different, but there’s a recognisable style that makes the menu distinctly yours.
Stage 1: Content Planning
Gathering and planning the authentic content that defines your business: what to say, to whom and why. This is the brief from which all your communication works. Content gathering is an ongoing efficient and effective process.
Stage 2: Communication (Words and Images)
Once the strategy is in place, creating individual communication pieces is so much easier and far more effective. It also enables scalable content creation so each channel gets the right version of your message at the right time.
For example:
Website
Copy and imagery that works hard engaging your audience and giving search engines something original and useful to work with.
Blogs and Articles
Regular, relevant single-topic content that keeps your business visible, builds authority and gives people a reason to take you seriously.
Email Campaigns
Targeted messages that land with the right people at the right time: news updates, product launches, event alerts, etc.
Print and Presentations
Brochures, flyers, pitch decks: offline communication that joins up with everything you do online.
Social Media
Consistent, on-brand posts across your chosen platforms. All working from the same content strategy to encourage your audience to take action – buy, recommend, supply, apply… My scalable content creation means you can keep pace with your business needs.
Three Ways of Working: Which is Best for You?
There are three flexible ways of working with businesses and their marketing teams:
I Do It
I do both stages (content & communication), handling everything from strategy through to finished copy. Basically I’m your outsourced communication manager with you in charge of the brief and the direction. For example:
- Content planned with you, including communication schedules.
- Keeping your content bank fresh and relevant.
- Copywriting across your relevant channels.
- Posting and uploading approved content according to agreed schedules.
- Guidance on visual content – sourcing existing, briefing professionals on new.
- Review and refinement of your strategic and tactical communication, thereby enabling scalable content creation.
We Do It
We do it together; I concentrate upon the content stage and guide you on communication – the production and implementation. You bring the business knowledge and I deliver the strategic framework and the process. So for example:
- Content planned with you, including communication schedules.
- Keeping your content bank fresh and relevant.
- I brief and guide your team; they do the copywriting, create the visual content, then post and upload across all your channels according to agree schedules.
Together we view and refine both your strategic and tactical communication on a regular basis thereby enabling scalable content creation.
You Do It
You do both the content and communication stages with my guidance. I equip you with the skills and processes to run your own communication confidently. You can call on support from me whenever you need it. This is what I teach you:
- Planning your content together with communication schedules.
- Keeping your content bank fresh and relevant.
- Copywriting across your relevant channels.
- Posting and uploading approved content according to agreed schedules.
- Sourcing existing and briefing professionals on new visual content
Together we view and refine both your strategic and tactical communication on a regular basis thereby enabling scalable content creation.
Scalable content and copy options
All three options achieve the same thing and can be scaled up to meet your changing needs.
Once the content is in place, you stay in charge of it, remaining its champion and ensuring it’s always on point and aligned with the commercial needs of your business. Then, whoever does the production and implementation (the copywriting, posting and uploading of your content) always has a brief from which to work. So you always know what to write, show and say.
FAQs
I already have someone writing my copy so can you still help?
Absolutely. I can make their job easier with a hard-working content strategy so they are working from the same clear framework.
I’m too busy running the business to work on content and communication
As a business owner your input is vital if your communication activity is going to help you achieve your objectives. However, I have an effective and efficient way of working with my clients to ensure they always have enough of the right content to communicate without adding another layer of admin to their day.
We generate most of our business through referral. Do we still need a content strategy?
Yes, because your content and copywriting should be influencing the kind of work that comes your way. Your referrals will always be important but you need to be in charge of who’s referring and what they are saying about you.
Should I stop posting on social media when I’ve got enough business?
It might seem rationale to stop being visible when you’re overwhelmed with customer enquiries and fulfilling their orders but going completely quiet isn’t the answer. It takes too long to ramp up when sales drop. I can help you plan your communication activity during both peaks and troughs in your sales calendar. It’s all part of my scalable content creation process.
Not sure where to start? Get in touch and tell me where you are with your content and communication. Then we can work out the best way to achieve scalable content creation for your business.
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Parachute Communication Services
Content
Copywriting
Copywriting services designed to get results.
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Helping search engines reach your customers.
Visual Content
Planning content for maximum impact.