Langley Dental & Beauty Clinic

My Client
Gordon Pate, practising dentist and owner of Langley Dental & Beauty Clinic, near Slough.
The Work
I was commissioned to write the copy for Langley’s revamped Wordpress website, including the newly created beauty side of the business (tanning, hair reduction/waxing, etc). To a large degree, my recommendations regarding the content influenced the structure of the website. Competing with other cosmetic dental and beauty clinics nearby was a clear objective so the website had its work cut out.
My contribution
The website needed to satisfy visitors arriving from 2 different routes: those clicking through to landing pages from Google AdWords and traffic resulting from organic SEO-led searches.
I researched and sourced the content through a variety of routes – client briefing, regulatory bodies, approved branded suppliers.
Key messages revolve round reassurance and value for money with just the right level of detail to convey Langley’s cutting edge techniques, qualified people and welcoming environment.

CONTENT
Creating Content That Helps You Meet Your Objectives
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COPYWRITING
Copywriting That Tells Your Brand Story
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PORTFOLIO
Clients And The Work We Do Together
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BLOG
Musings from Parachute Communication
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Get in touch and let's see where I can help.
Call me on: 07702 204642
or email: open@parachutecommunication.co.uk