Blogging and social media for a business coach
RVR Management helps SMEs and large corporates develop their businesses through two distinct routes: fulfilling interim sales and marketing roles, and business development consultancy. Director Rakesh Shah, MBA, has 20 years experience delivering both services across a number of industry sectors.
Having read the blogs I wrote for Rajani & Co, Rakesh invited me to help him create something similar and encourage his prospects to find out more.
So the brief was to promote the two different (though related) service offerings over a 12 month timescale. After which time Rakesh wanted to take on the task himself.
12 months and 14 blogs later, I had equipped Rakesh with the following elements:
- creating and replenishing a story bank
- planning and scheduling activity
- researching the story and imagery
- structuring a blog
- post and reposting on social media